Assam tea worth a staggering Rs 3,300 crore was successfully auctioned off at the renowned Guwahati Tea Auction Centre (GTAC) during the fiscal year 2022-23. The GTAC, based on its data, reported that a whopping 165 million kilograms of tea were sold at the auction centre throughout the aforementioned period, fetching an average price of Rs 191.26 per kilogram.
In a noteworthy revelation, Bidyananda Barkakoty, Adviser to the North Eastern Tea Association (NETA) and former Vice Chairman of the Tea Board India, shared vital insights regarding the tea market. Barkakoty stated that a total of 164,085,097 kilograms of tea, including both auction and private sales, were transacted at the GTAC during the 2022-23 season, at an average price of Rs 191.26 per kilogram. Furthermore, he claimed that the tea sales generated a colossal sum of Rs 31,382,915,652.22.
Emphasizing the escalating demand for Assam tea, Barkakoty highlighted that its consumption has quadrupled over recent years. This surge in demand signifies the continued popularity and recognition of Assam tea in the global market.
Comparing the data to a previous period, it was revealed that in the 2019-20 season, a total of 204.94 million kilograms of tea were sold at the Guwahati Tea Auction Centre, with an average price of Rs 135.65 per kilogram. The significant increase in both quantity and price of tea sold between 2019-20 and 2022-23 underlines the remarkable growth experienced by the Assam tea industry.
The GTAC’s latest report paints a positive picture for the Assam tea sector, showcasing substantial growth in both sales volume and revenue. With the rising demand for Assam tea in both domestic and international markets, it is evident that this aromatic beverage continues to hold a prominent position in the hearts of tea enthusiasts worldwide.
